What is Call Forwarding and How Does It Work

What is Call Forwarding and How Does It Work

You may have heard of call forwarding, especially when mentioned in the same sentence as virtual phone numbers; the two services go hand-in-hand. In this article, we’ll take a look at what call forwarding is in relation to virtual phone numbers, how it works, and ultimately, how your business can benefit from using them.

What are Virtual Phone Numbers?

To understand what call forwarding is and how it functions, you first have to know what virtual phone numbers are.

First, a virtual phone number routes calls from one phone number to another. When a caller dials a virtual number, which is identical in country code and area code to a “normal” phone number, the call is instantly transmitted across the internet using VoIP (“Voice over Internet Protocol”) to a “destination phone number” (ex. your call center’s phone number based in another country/ region than the caller) to seamlessly complete a call. The process is identical to those who dial local-area phone numbers with no disparity in call quality.

There are many benefits to this approach, including building instant local rapport with your potential customers, the cost-effectiveness versus establishing a brick-and-mortar business in new geographic locations, and the ability to incorporate new functionalities based on cloud-computing advances that can exponentiate your business’ potential.

What is Call Forwarding?

Now that you understand what a virtual phone number is capable of doing, we can discuss call forwarding.

Suppose your business wants to provide 24-hour customer service to your customers, whether they need tech-support or to place orders with a sales team. While your sales team may work a 9-5 shift, what about the other hours of the day where service is needed? You may want to hire staff for a swing shift or overnight positions, but maybe it will be wiser to use a call-processing center that matches a caller’s time of day requirements with employees at the ready? With call forwarding, this is possible. Being able to tailor your business around your customer’s requirements is a priority in 21st-century commerce, where competitors try to outdo one another with the most comprehensive service (and not having to “make do” with office hours or tired employees).

On a personal note, you may be an entrepreneur that travels frequently. If so, you know that time zone differences can disrupt your work-life balance. Just as your body adjusts to a different sunrise and sunset, so does the need of when you should be available to handle inbound calls. After all, a business trip in London from San Francisco can take 8 hours — that’s nearly half the day’s difference. Who wants to be handling midday tasks when they’re getting ready to sleep? With call forwarding, you can have calls forwarded to a secretary, key employees, or your voicemail to handle business when you’re physically not capable. Similarly, you may want to use call forwarding when attending a meeting with a VIP to ensure that you can give them your full attention (and not checking your phone at every opportunity).

As you may imagine, call forwarding has a number of purposes that can take advantage of your creative, ingenious usage to fit your business model. Because it is a recent development in the telecommunications industry, not every organization has realized its benefits. This is why call forwarding is becoming one of the most sought-after services for providing the best service in nearly every industry.  

In conclusion, call forwarding is an incredibly important feature for global businesses, startups, and on-the-move entrepreneurs, but you should know that not every telephone service provider offers the same service.

About the author:

As a freelance writer with 15+ years of experience, Tom Senkus crafts articles on the newest tech for business. For a complete list of services, visit tomsenkuswriter.com