Today, the fact is that the e-commerce industry continues to gain more popularity. With so much demand for better, seamless, and easy online shopping experiences from the comfort of your couch, according to the 2017 US Census Bureau report, the e-commerce sales boost by about $105 billion in just the first quarter of this year. Hence, it shows about 15% of increase when compared to the exact 2016 period.
B2B e-commerce continues to evolve as more manufacturers, B2B customers, and distributors all enter this exact ground. Today, so many new e-commerce trends emerge and they affect all upcoming business interactions. Moreover, there appears to be a demand for building specific B2B e-commerce platforms. As you read on below, this article should help, you get a clear picture of today’s ever-evolving e-commerce B2B landscape.
What Is an E-commerce Platform?
An e-commerce platform refers to a software application that allows businesses online to manage their sales, operations, and website. It serves as the perfect opportunity for all customers around the globe to ensure they make all the purchases they wish to make from one place, at once. Having a smart solution such as this enables sellers to promote their business online. They are more than websites since they have a wider range of functionality, which is necessary to cater to both customers and retailers needs.
When deciding on where to start making your e-commerce project, let’s take a closer look at what you will need.
The Main Purpose of E-commerce Platforms
One of the main aims of e-commerce platforms is to get enough information or data concerning different services and products, with a better regard to the demands of customers and to keep them in one place. In this case, customers all have a better chance to find what they are searching for and access everything from one web portal.
With smart platforms and tools like OrderCircle, no more need for useless surfing over the internet, and you can have a well-organized platform of suppliers and manufacturers. Note that such portals all provide their customers with a better amount of data with a broader function spectrum.
How do these work? An e-commerce platform collects information about each product, item, or services, including the terms, prices, and the whereabouts that offer users a single solution.
How to Choose a Suitable B2B E-commerce Platform
When it comes to choosing B2B platforms, you need to focus on some areas. Compared to B2C, this is a different one. Most businesses usually have certain requirements and different complexities when it comes to selling to various customers. However, the functional features of the right platform should include:
It Should Have a Responsive Design
Since online shopping, is a rising trend, most customers’ online search for seamless solutions, for example, being able to access the platform from their mobile devices. Keep in mind that a good platform must accommodate to various buyers, so it has to render well across different devices, including tablets, and iPads. This also makes it a lot easier for buyers to browse through different products and complete their purchases.
Pricing for Customers
Note that any good B2B e-commerce platform has to cater to the needs of customers, in terms of pricing for specific sale items. Howe
Keep in mind that the need for any B2B ecommerce is to be able to cater to the needs of all their customers, in terms of pricing specific items for sale. However, unlike B2C, the prices often vary based on customers. Your B2B platform will be able to provide you with the ability to list various prices for all your customers.
When you choose a tool for your e-commerce platform, keep in mind that it should be one that allows you to keep track on the products, the order time, location, and costs. It should also allow inventory management in a well organizes and simplified manner.
Good B2B e-commerce software can help businesses to keep a track on their order time, the wholesale products people order, the costs and the location. It allows different inventory management in the simplest and well-organized manner.
In addition to functionality, the e-commerce platform should integrate well with other systems. This helps to ensure that all online and offline channels can work harmoniously together. Integration for businesses enables better selling through different channels, providing customers with the best experience.
Note that when it comes to providing customers with the right e-commerce platform, this takes a lot of time and research. You have to make your investment in the business to ensure you have a customer base. You should choose the right options and tools for wholesale to make the experience easier and offer you some mental peace. Explore all your options and choose the best ones!